A full service marketing and market research firm that provides thoughtful insight and results
Intellitrends is a leading international market research and marketing company headquartered in Southeast Michigan. Intellitrends is a Minority Business Enterprise. Intellitrends is a full service market research and marketing firm. We design and use market research methodologies to provide intelligent insight for strategic growth, public relations and a foundation for effective advertising. Some of our clients include: Little Caesar, SAE/ARi, Plante & Moran, Continental Teves, Linamar, Infor Software, General Dynamics and others.
Keywords: market research, advertising, michigan, mbe, minority business, marketing, international, on-line surveys, one to one interviewing, strategic planning, focus groups, competitive analysis, market analysis, organizational effectiveness, product/concept reviews, market positioning, executive interviewing, multi-language interviewing, insight, focus groups, growth, facilitation, sales review, company profiles.
Interview Q&A
How long have you been in business?
Intellitrends was established in 1989. This is now our 25th year in business. We have completed research and marketing projects for over 250 companies.
What is your primary product or service?
Business growth specialists that utilize Market Research and Marketing to obtain strategic growth goals for companies interested in increasing their customers and profits. We consider ourselves a consulting company that utilizes multiple research methods that inform strategic direction. This includes consumer/client behaviors, investigative reviews of competitors, like industry analysis and trends.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Initially started with Kolon, Bittker and Desmond as a research analyst with the major client being Arbor Drugs. Gene Applebaum ask me to personally conduct their research. I established Intellitrends to fullfill that need for the next 10 years until they were purchased by CVS.
How do you differentiate yourself from other businesses in your category and area?
Our backgrounds are extensive in diverse organizations and education. This gives us an advantage by understanding corporate operations that we can map market research intelligence to enhance all areas to maximize effectiveness. Rather than just conducting research and providing the results, we use those results to provide a deep analysis, understanding and what we believe (based upon experience), the next steps to be. Whether it be target marketing, messaging, PR, new product launches, existing product updates, or strategic planning. We conduct effective "offsite" planning, training, innovation sessions and as a result, marketing plans and/or business plans.
How many locations do you have and do you have plans to expand?
We have locations in Michigan and Texas.
Provide detailed directions to your location
We are located in Clarkston, Michigan off I-75 and 1 block North on M-15
What type of payments do you accept?
Check and credit cards
Which areas do you service?
Retail, manufacturing, industrial, non-profits, technology, distribution, food service, government, finanical/banking
Who owns your company or runs daily operations?
Marlene Stone and Keith Stone. We are a registered Woman Owned Business Enterprise.
What are your hours of operation?
8-5 daily
What is the best compliment anyone can give you?
We care deeply about what we provide our clients. We are on top of everything we do, extremely responsive, even if the request is out of scope, we go to great lengths to help our clients achieve their goals.
What is your favorite quote or Bible verse?
Promise a lot, and deliver more.